TURN.TO/GREED WAS A WEB-BASED PORTRAIT. DUE TO THE TRANSIENT NATURE OF THE WEB SERVERS IT WAS BASED ON, IT NO LONGER EXISTS IN ITS ENTIRETY.

THE IMAGES FOR TURN.TO/GREED WERE ALL TAKEN IN NEW YORK CITY BETWEEN 28 FEBRUARY AND 03 MARCH 2000 AND FORM THE DOCUMENTATION OF EVERYTHING THAT ELLIE ATE THERE. EACH PHOTOGRAPH WAS EXHIBITED ON A SEPARATE WEB PAGE AND EACH WEB PAGE WAS HOSTED ON WEB SPACE OBTAINED FROM DIFFERENT COMPANIES UNDER THE ALIAS OF GREED.

THE WEB SPACE WAS GIVEN TO GREED FOR FREE AND IN RETURN THE MAJORITY OF THE COMPANIES PLACE ADVERTS ON YOUR WEB PAGES. AS YOU MOVED THROUGH THE TURN.TO/GREED WEB PAGES YOU WERE BOMBARDED BY ADVERTS, MANY NEW WINDOWS OPENED OUT OF YOUR CONTROL.

AS YOU MOVE THE MOUSE POINTER OVER THE IMAGE ON THE INDIVIDUAL WEB PAGES INFORMATION APPEARS. FIGURES CONTRASTING THE QUANTITY OF WEB SPACE OWNED BY GREED ON THAT SITE WITH THE QUANTITY OF ENERGY CONSUMED IN THE FOOD ITEM.

THE NUMBER TO THE LEFT OF THE IMAGE REFERS TO THE NUMBER OF THE PHOTOGRAPH IN A CHRONOLOGICAL ORDER AND THE NUMBER TO THE RIGHT OF THE IMAGE ACTS AS THE LINK TO THE NEXT PAGE AND IS A COUNT DOWN TO THE END WHERE THE PAGES LOOP AND BEGIN AGAIN. IF YOU WERE TO KEEP GOING ROUND AND ROUND THROUGH THEM, EVENTUALLY YOU WOULD BE SO ENGULFED WITH ADVERTISEMENTS THAT YOU WOULD NOT BE ABLE TO SEE THE IMAGES AT ALL.




 

TURN.TO/GREED